Two women. Big 4 backgrounds. A trip to Europe that changed everything. So we built a studio—the kind of place we wish had existed when we were starting out.
Hablamos español — todos nuestros servicios pueden ser traducidos según sea necesario.
Our Work
Accounting · Branding · Web Design
Gabby was running her CPA firm out of DMs and text messages. No website, no system, no time. We built her brand and site from scratch. She got her hours back. Her clients got a real first impression.
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Community · Web · Membership
Esmeralda had a community. She needed a home for it. We built her membership platform, event pages, and a brand that actually matched her warmth.
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Home Services · Web · Content
Jerry's been doing good work in his community for years. We made sure people could actually find him—and trust him before they even called.
Visit site →We didn't just want to build brands for other people. GlowGuard is ours—a personal safety alarm for women, built and launched under TFE. Brand, product, e-commerce. All of it.
Who we work with
We didn't build this studio for everyone. We built it for the founder who has been doing everything herself for too long.
The one who knows her work is good but her online presence doesn't show it.
The one who's been meaning to "fix the website" for two years.
If that's you—buenas, we should talk.
— Rosaura & Brenda
This is probably you if →
What we do
Signature Series
There are women doing remarkable work who have no documentation of it. No profile. No archive. Nothing that will outlast the Instagram algorithm. For The Record is our answer to that. An editorial series—interviews, photography, design—that captures who someone is and what they built, in a format that lasts.
Ask us about For The Record →"The work you've done deserves to exist somewhere other than your own memory."
What's included
Website build or rebuild, brand identity, content strategy, and messaging—so your digital presence actually reflects what you do and who you are.
Pitch decks, magazines, flyers, lookbooks, presentations—designed to be used, not just admired. Print-ready and digital formats.
Hands-on training and workflow setup for founders and small teams who want to actually use AI in their business—not just talk about it.
Don't take our word for it
Working with The Feminine Ethos was an absolutely great experience from start to finish. They aren't only incredibly smart and talented but also genuinely funny and enjoyable to work with. Attentive, creative, and collaborative throughout. I can't wait for a future project together. Highly recommend.
Lisette Valle Del Sol Home ServicesI just read your post event submission and had a moment, I cried because my heart is overflowing. I feel so blessed. I thank the universe for you both.
Esmeralda MamaCitasHad an amazing time working with you ladies. Thank you for the outstanding work and making my site look so good. I'm so grateful that my business has a digital home. Look forward to working with you again soon.
Gabby Agave CPAThe founders
We spent years in corporate doing the work we were supposed to do. Turns out the thing we were best at was helping other people figure out what they were actually building—and then building it with them. So that's what we do now.
Business Strategist · Digital Storyteller
Big 4 accounting background, computer information systems degree, and a pivot into content creation and consulting that made a lot of sense to everyone who actually knew her. She runs strategy and storytelling for TFE—which means she's the one who makes sure the work is sharp and sounds like you, not like everyone else.
Business Strategist · Creative Founder
ASU, Big 4, then years of building e-commerce brands and advising startups. Brenda is the one who will sit with you in a whiteboard session and help you see your business more clearly than you have in months. She has a way of cutting through the noise—and making it feel easy when it finally clicks.
Let's work together
No pitch decks, no homework. Just a real conversation about where you are, where you want to go, and whether we're the right fit to get you there. If we are, great. If we're not, we'll tell you.